Interactive Client Presentation
Goal: explain to the client what to publish, why to publish consistently, and why the website must be improved to turn Instagram attention into trust and sales.
Diagnostic
The brand can show more behind-the-scenes, materials, and artisanal craftsmanship.
Without proof, a luxury positioning appears only aesthetic, not sufficiently justified.
Produce educational, community-driven, and interactive content, then link it to the website.
Continuous Creation
Each pillar has a specific function: justify the price, humanize the brand, then create dialogue with the audience.
Pillar 1
Show the materials, composition, Oud, gestures, inspirations, and details that justify the premium positioning.
Why improve the website
An Instagram post can spark desire, but the customer needs information, reassurance, and a clear journey before ordering or contacting the brand.
Adding rich product pages, note explanations, customer reviews, and a craftsmanship page reassures a customer discovering the brand.
Recommended Journey
Oud Reel, educational carousel, interactive story.
Craftsmanship page, notes guide, enriched product page.
Customer reviews, UGC, FAQ, personalized tips.
Purchase, WhatsApp inquiry, signup, or boutique visit.
90-Day Plan
The calendar provides a clear rhythm: one main topic per week, recycled on Instagram and the site.
Article + Reel + poll: explain the value of Oud.
Show the composition and link with haute perfumery.
UGC, testimonials, client routines, and social proof.
Q&A, live, polls, and community preferences.
Simulation
The more the brand publishes consistently and the clearer the site, the more the journey becomes measurable: attention, trust, conversion.
Good foundation: content can create attention, but the site needs to better reassure to convert.
Measurement
Measures interest in educational content.
Measures dialogue and audience preferences.
Measures information quality.
Measures the transformation of interest into action.
Modernize the Site
The current site presents products, but doesn't guide the customer. Here are the concrete improvements to create a smooth, personalized, and modern journey.
An AI chatbot integrated directly on the site can answer questions about fragrances, recommend a perfume based on the occasion, explain the notes, and guide to the right product — without waiting for a human response.
"I'm looking for a wedding perfume" → The chatbot suggests 3 adapted fragrances with direct links.
Shipping, returns, authenticity, application tips — frequent questions are handled automatically.
The customer discovering the brand at 11pm on a Friday doesn't wait until Monday. AI responds in Arabic and English.